Sentient Communications

Your Story: Brand Identity and Definitions

We like to think of brand positioning as your story, and the secret to any good story is that though the details will change, the core elements are consistent, and directly impact the audience.

Sentient will work with you to:

• Work out what your messages are: who are you, what do you do, who do you do it for, why should they care, what makes you different, why they should pick you?
• Take the core messaging and develop it into a set of key messages around your products or offerings so that all of your team always tell a consistent story that sticks in your audiences’ minds.
• Develop talking points and proof points so that when you need to talk about something, all spokespeople have the strongest points to make, with facts that back it up.
  

Sentient Messaging Workshops for Better Brand Positioning

We run messaging workshops according to a proven process, where we work through all the internal and external influencers on your business, your audiences, your people, your business model and your business and marketing objectives.

This allows us to then produce a final document that outlines your core positioning that reflects your identity branding, your positions with respect to your industry, and your offerings.

This messaging work forms the basis of any communications you do – and the effort you put in here pays off again and again in copy for media releases, in advertorials, in brochures, in catalogues, in your Web copy, in corporate collateral.

If your message is on brand and consistent with your leadership team’s vision, your organisation will be able to speak with one voice and carry a consistent message to the right audience.

Interested in finding out more about brand identity and positioning? Contact us to find out more about developing your refining your brand definition into a story everyone can relate to.