Sentient’s Public Relations Services

Sentient Communications provides a broad range of Public Relations services which extend from core positioning and publicity work to sophisticated corporate communications. Most PR agencies do this – it’s their job. Some do it better, some worse, and all promise “strategic PR planning”, media coverage and added value for clients. Some go on for pages about how the world is getting smaller and communications requirements are growing more complex and that companies need to engage with new media.

We think this all goes without saying.

We don’t do “obvious”. We don’t do “blah blah”. Rather, we take pride in the effort we put into being highly informed about the industries our clients operate in. We care deeply about the quality of the work we do, and attention to detail. We form close personal relationships with clients, and with media, because business is about people, first and foremost. We get to understand your brand, and how it relates to your business. This is where good strategy comes from.

We have embraced the new world of digital Public Relations services (or online PR or Web PR, PR 2.0…whatever you want to call it). We come from a strong communications background where we understand how people talk to their audiences through different sets of media. We extend this to the online world, where the principles remain the same, even if the media do not. This includes “online publications”, user-generated content sites and social media. Add to this our decades of combined experience in high-tech, and we’re particularly well positioned. We’ve embraced the online world – so much that we created a division called Sentient Digital to specifically address it.

Read more about our PR philosophy to learn more about the way in which we formulate PR campaign strategies and develop PR methodologies that work brilliantly with both online and offline media. We passionately believe that we make a difference to our clients’ businesses. If not, we don’t believe we should take on their account.

Sentient’s Services

Public Relations

  • Strategic Public Relations consultancy
  • Press releases
  • Press events
  • Press interviews
  • Feature tracking
  • Opinion editorials
  • Speeches
  • Speaking opportunity management
  • Media training
  • Crisis management
  • Publicity
  • Story placement
  • Product placements
  • Sponsorship opportunities
  • Photography management
  • Co-marketing and cross-promotion with other brands
  • Competitions
  • Brand ambassadors – identification and management
  • Highly focussed events

Sentient Digital

  • Online media strategies and campaigns
  • Website copy
  • Blogger relations
  • Online reputation management
  • Social media campaigns
  • Integrated campaigns to bring traditional marketing to the online world
  • Content development to feed into the work of Web and app developers

Corporate Communications

  • Audio/visual/print collateral
  • Web information architecture and Web copy
  • Letters and e-newsletters
  • Brochures
  • Case studies
  • Direct mailers
  • Positioning and Definition
  • Messaging workshops
  • Message and position development with talking points and proof points
  • Corporate backgrounders
  • Briefing documents

Interested in learning more about our services or in having us develop your PR campaign? Contact us today.

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