Sentient Public Relations

Public Relations. The relationships you have with the public: your publics, your competitors' publics. There are any number of audiences that you want and need to build relationships with.

You can do it directly through brand activation, direct marketing, public affairs or online. Or you can do it indirectly through the media, whether mass market or niche media, online or traditional.

Or, with a Sentient PR campaign you can do both, and leverage it to the full. We don't specialise in direct marketing or brand activation ourselves, so we work with our partners or with your chosen agencies. We're not too proud to team up with specialists, and we certainly don't pretend we can do it all ourselves.

Sentient will work with you to create a perfect PR campaign:

Craft a media plan that will maximise your exposure in ways that will help you build your business, identifying media that best reaches your desired audience, online and offline.
Train your spokespeople to become more effective ambassadors for your organisation.
As media relations are so vital, we'll help you build relationships with key journalists or bloggers so that not only do you get your messages out, but you also become an information source of choice when they're looking for informed comment.
Develop the relationship to buy you the "benefit of the doubt" so that if something goes wrong you are known and trusted enough to be given a chance to respond before publication.
Monitor media for mention of your organisation, and information about your competitors or influencers.
Monitor "alternative media" such as blogs and other sites based on user-generated content.
Ensure that PR campaign processes are in place to ensure rapid response to enquiries, and to allow rapid response to crisis events.
Look for ways to extend media-focussed work into other marketing communications tactics.

Find out more about how we can help you develop media relations, craft relationships with your audiences and refine your PR campaigns by getting in touch with us.

Media Relations

Sentient is a media-oriented agency and as a result we never underestimate the power of good media relations and media planning in a PR campaign.

Many people are happy to dismiss newspaper or magazine articles as irrelevant, but they're often the same people that will happily relay a story they just read in a mag to a colleague as absolute fact. Every publication is important - a little trade mag can be a source for a big national newspaper, a small but respected blog can feed into international news sites. In short, media relations are a vital part of any PR campaign.

Media relations is a key part of both online and traditional PR campaigns. A key blogger should be handled with the same care as a key newspaper editor. Media are the gatekeepers to a vast audience.

Roger Hislop - You don't NEED me to do ANYTHING
It’s really simple. If you want someone to do something, you ask them. If you insist they do something, insist. If you hold power of life or death over them, order. But stop 'needing'. An awful, passive-aggressive and underhand construction has leaked into our language in the past few years, and it is (as our marketing brethren like to say) ‘gaining traction’. You’ve heard it already – first...
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	Roger Hislop
	Visit Sentient Being where Sentient comments on the industry and everything else.
	Roger Hislop