Sentient is a recognised leader in the IT and high tech communications industry. In addition to our full range of PR services including brand positioning and definition, publicity, and corporate communications, Sentient places a strong emphasis on media relations training.
We have developed a considerable wealth of media training material to help bring your executives up to speed on the online world, and how they can engage with the "new media". Contact us to find out more about the topics we can teach you about.
With media relations training, Sentient can teach the spokespeople in your company how to handle the media in a manner that benefits your business as a whole. This process of training, coaching and consulting comes from a technology Public Relations company that has extensive experience in corporate communications, with people that have extensive personal experience in the media Public Relations world. With Sentient, you will learn to get your message across effectively.
Learn communication with Sentient. Can you afford not to?
The importance of communication in business can never be underestimated. People need to communicate with each other on a daily basis, and how they do so has a direct bearing on the success or failure of your business. Interestingly, communication skills are often what is most lacking in many companies' executives, particularly in the technology industry where other skills are often prioritised. While Sentient takes on huge amounts of the external communications burden for clients, it is still a fundamental part of effective Public Relations for the client's own leaders to interact with media and other stakeholders.
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Roger Hislop
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Roger Hislop |
Roger Hislop - You don't NEED me to do ANYTHING
It’s really simple. If you want someone to do something, you ask them. If you insist they do something, insist. If you hold power of life or death over them, order. But stop 'needing'. An awful, passive-aggressive and underhand construction has leaked into our language in the past few years, and it is (as our marketing brethren like to say) ‘gaining traction’. You’ve heard it already – first...
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