ninety9cents is an independent through-the-line advertising agency founded in 2008. The agency was awarded the Checkers account in September 2008, with a contractual agreement seeing ninety9cents resources focused solely on servicing the account for their first year. By the end of the exclusivity period, ninety9cents was nominated for a number of awards, winning a Pendoring Award in 2009 for work developed for Checkers, as well as being voted new-comer of the year in the 2010 Ad Review awards. It now represents a number of top local and international brands, including Puma, Distell and the Disaster Management Corps (DMC).
Sentient helps ninety9cents build its profile in the industry, both in highlighting successes and in advertising industry thought leadership.
