MTN Mobile Money is a joint venture between Standard Bank and MTN that has developed an industry-changing payments technology that allows PIN-based bank cards such as debit cards to be used for the first time in online transactions. This is expected to bring a revolution in online commerce, as the 60% of South Africans with debit cards can now transact online. This technology will have global application.
Sentient has been working with MTN Mobile Money since 2010, and has help the company distil its messages to ensure that it is understood by all major stakeholders as it launches – issuing/acquiring banks, payments gateways, merchants, and consumers.
