Sentient Communications

About

Sentient Communications was co-founded by the always-passionate Sarah Rice in April 2003. Sarah soon took full ownership of the company, and it rapidly grew. From a single small office on the first floor of Sedgwick House in the busy heart of central Cape Town, the team of Sentient Beings has spread out onto the building’s top floor. Much of our client base is in Johannesburg, and we’re regularly up to meet with clients and media.

Sentient’s PR consultancy and communications services have grown from being purely tech-focused business-to-business PR and corporate communications to an increasing capability to execute business-to-consumer campaigns using a broad range of publicity tactics.

We have broadened our world from information technology PR to financial services and property, as well as providing communications and PR services to media and advertising industry players. We even work with companies from completely left-field sectors where there is strong chemistry with the client, and where we are confident we can deliver what they need.

Sentient is run as a progressive, forward-looking company where we embrace technology to make the working day more effective and efficient, as well as to streamline the company’s internal operations. This ranges from the basics like account staff working remotely on laptops to Web-based productivity and management applications, from collaborative time trackers to wikis storing process documentation and best practices.

Our agency also embraces a progressive approach to people. A value that is core to Sentient’s brand is caring – about customers, but also very much about our staff’s professional, emotional and physical well-being. Our philosophy drives every aspect of Sentient Communications – from the way we tell our clients’ stories to the way our Public Relations consultants relate to one another.

We are frequently personally involved in activities close to our heart – Internet Society (Isoc), FOSS Forum, PRISA, The Press Club, Geek Retreat, iWeek, Tech4Africa. We read extensively. We network. We stay informed. We take an interest. We care. A lot. And it shows in our work, and how we work with you.

Sentient’s Team of Information Technology Public Relations Specialists

The team of Public Relations consultants and digital communications specialists includes seasoned professionals, each with more than a decade of communications and marketing experience, as along with vibrant young newcomers to the Public Relations industry.

Get to know our team of Public Relations consultants.

Sentient’s PR Philosophy

In some ways we’re pretty old school – some techniques just work. A carefully-written press release, issued to well-selected media. A topical interview in a relevant magazine. A good start – but there’s more. There’s always more – more ways to use the material you spend so much time developing. That’s where our very pragmatic approach kicks in. Everything we do we want to spin out in as many ways as we can – into sales support collateral, into online material, into catalogue listings… our clients pay good money, so we want to give them lots for it.

Find out more about how we think.